B2B Digital and Marketing Communications Lead

locationMaidenhead, United Kingdom
calendarPosted 15/11/2023

Job description

We are seeking a talented Digital and Marketing Communications Lead to join our dynamic Marcomms team. You will report to the Head of Marketing Communications & play a pivotal role in shaping & executing our communication efforts.

Your creative & digital skills will build brand awareness, engage our audience, & drive business growth across 5 core regions: Germany, France, Spain, UK, & Australia. You will work closely with individual regions & the Digital Marketing Manager.

To further enhance our team, we are seeking a candidate with good design skills who is naturally curious and customer experience-orientated, motivated to learn the dynamics of a competitive market.

You will collaborate with multiple departments (Sales, Product Marketing, Technical Support, Engineering, Customer Services & HR) to help create & activate the various Marketing collateral & campaigns that are needed to promote & support the AVIRE Brand, Products & Services.

This position may require travel up to 10%

What will you be doing?

Content Creation & Graphic Design:

Develop high-quality, engaging content for various marketing channels, including our social media channels, email campaigns, press releases, sales collateral & more. Proficiency in graphic design software (e.g., Adobe Creative Suite) is essential for creating visually appealing graphics, infographics, & other design assets for marketing collateral, both digital & print. Guide graphic designers, copywriters or agencies to ensure high-quality content development. Ensure consistent brand messaging & design across all materials.

Execute multi-channel digital & offline marketing campaigns:

Using AVIRE’s owned, earned & bought advertising & marketing channels you will manage the entire campaign lifecycle which includes planning, content development, execution, monitoring, engagement, & metrics tracking.

Campaign Performance & ROI:

Define the messaging & call to action KPI’s at the beginning of a campaign project & advise on tracking mechanisms. During the campaign continually analyze the performance data & recommend adjustments for optimal ROI. Report on performance of marketing campaigns & messaging efforts by extracting multiple marketing platform data such as Google Analytics, Google Ads, LinkedIn Campaign Manager & social media management tools.

Web CMS (WordPress):

Collaborate closely with the Digital Marketing Manager to implement changes, update designs & user journeys on our Global & regional websites (UK, France, Germany, Spain & Australia)


Play a key role in the implementation of SEO & SEM strategies, working closely with the Digital Marketing Manager to improve website visibility, drive organic & paid traffic, & optimize landing pages for conversion.

Social Media channels:

Create & schedule content, & engage with our online community.

Email Marketing & CRM:

Plan, design & execute email marketing campaigns using Pardot & analyse performance.

Create & Manage Events:

Develop & manage events, both digital & offline, to promote the AVIRE brand, products, & services.

Customer Experience:

Champion the customer experience by ensuring that all marketing communication efforts are customer-centric. Understand & address customer needs & expectations by incorporating customer feedback & insights into the development of marketing content & strategies. Collaborate with cross-functional teams to enhance the overall customer experience & satisfaction across all communication touchpoints.

What type of person are you?

  • An energetic, enthusiastic & hard-working self-starter. High expectations for self & others regarding delivery & performance.
  • Takes pride in excellent communication skills & collaborating with a wide variety of colleagues & stakeholders
  • Keen to quantify results. Comfortable being hands-on with data & reporting out to others.


  • At least 3 years’ experience in a B2B marketing communications role
  • Demonstrable expertise in all aspects of digital marketing. Strong experience should be supported with examples of your work & metrics that demonstrate your success. Must show high proficiency with key platforms such as Google Analytics, Google Ads, LinkedIn Campaign Manager & social management tools such as Hootsuite used in a professional capacity.
  • Proven track record of driving content creation for marketing collateral including sales brochures & ads, videos, &/or event materials (examples of your work will be requested)
  • Strong project management skills with an established ability to work effectively with a diverse set of stakeholders to organise & drive multiple workstreams.
  • Confidence working with numbers; ability to pull data & structure basic analysis (e.g. campaign performance)
  • Lead generation campaign management, with examples of having owned campaign from start to finish, measuring & analysing results/ROI & adapting approach as necessary
  • Experience communicating & corresponding directly with customers, verbally & in writin

Other Requirements

  • Experience with Marketing Automation tools such as Marketo, HubSpot, or Salesforce Marketing Cloud/Pardot is highly beneficial.
  • Experience in video production & proficiency with video editing tools like Adobe Premiere Pro would be considered an asset.
  • Experience in diverse cultural environments & proficiency in either German, French, or Spanish would be regarded as an advantage.

Who is Avire?

AVIRE combines 6 market-leading brands (Rath, Janus, E-Motive, TL Jones, Microkey, and Memco) within the elevator and emergency communications industries; currently offering light curtains and emergency telephones / GSMs. Each brand has a strong market presence, a unique identity, a distinct product range, and a long, successful history. The group has manufacturing locations in 4 countries, R&D in 3 countries and Sales & Marketing in 11 countries and employs over 500 people globally.

Avire is part of the Halma group (www.halma.com). Halma offers very high levels of autonomy to its operating companies, while providing support when needed, with a particular focus on talent development and investment in people.

Avire is an equal opportunity employer.

See www.halma.com/our-people for more information.

If you are interested in working for a business whose primary focus is to protect and improve the lives of people around the world, you’ve come to the right place. We aim to be a company that does good work, and that’s good to work for.

Halma employs over 6,300 people in nearly 50 subsidiary businesses based in over 20 countries. Through innovation and acquisition, we have developed a portfolio of market-leading companies within our three sectors: Safety, Medical, and Environmental & Analysis.

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