For the purpose of the General Data Protection Regulation (GDPR) and its UK implementation, the Data Protection Act 2018, the data controller is AVIRE Ltd, Unit 1, The Switchback, Gardener Road, Maidenhead, SL6 7RJ.
Definitions of terms
The data protection declaration of AVIRE Ltd is based on the terms used in the GDPR. In order to achieve a better understanding of this data protection declaration, we would like to explain the terms used to the public, interested parties and our customers.
We use the following terms, among others, in this data protection declaration:
What information we collect
We may collect the following information when you use our website:
How we use your information
We may use your information for the following purposes:
Our legal basis for processing your information
We must have a lawful basis for processing your information; this will vary depending on the circumstances of how and why we have your information. We rely on:
We do not process any special categories of information i.e. information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership, genetic data, processing of biometric data for the purpose of uniquely identifying individuals, health data, or data concerning your sex life or sexual orientation, but if we do we must have a further lawful basis for the processing and tell you what that basis is.
How we protect your information
We are committed to protecting your personal information and have implemented appropriate technical and organisational measures to ensure its security. We also restrict access to your information to those employees who need it to perform their job duties.
We use the following cookies:
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. Except for essential cookies, all cookies will expire after 12 months.
The tracking measures listed below and used by us are carried out on the basis of Article 6(1) of the GDPR. With the tracking measures used, we want to ensure a needs-based design and continuous optimisation of our website. On the other hand, we use tracking measures to statistically record the use of our website and to evaluate it for you in order to optimise our offer. These interests are to be regarded as legitimate within the meaning of the aforementioned regulation.
The respective data processing purposes and data categories can be found in the corresponding tracking tools.
We use Google Analytics, a web analysis service from Google Inc. https://about.google/intl/en/ of 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (Google). In this context, pseudonymised usage profiles are created and cookies are used. The information generated by the cookie about your use of this website such as
are transmitted to and stored by Google on servers in the United States. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet usage for the purposes of market research and needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of us. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymised so that an assignment is not possible (IP masking).
You can prevent the installation of cookies by setting the browser software accordingly; however, we would like to point out that in this case not all functions of this website can be used to their full extent.
Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help https://support.google.com/analytics/answer/6004245?hl=en.
We also use Google Conversion Tracking to statistically record the use of our website and to evaluate it for the purpose of optimising our website. Google Ads will set a cookie on your computer if you have reached our website via a Google ad.
These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Google Ads customer’s website and the cookie has not yet expired, Google and the customer can see that the user clicked on the ad and was redirected to this page.
Every Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The Google Ads customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
If you do not want to take part in the tracking process, you can also refuse the setting of a cookie required for this – for example via a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked. You can find Google’s data protection information on conversion tracking here https://services.google.com/sitestats/en.html.
Our website uses Google Tag Manager. Using Google Tag Manager, website tags can be managed on one platform. The Google Tag Manager tool itself is a cookie-free domain. This means no cookies are placed and no personal data is collected. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access these data. If a deactivation has taken place, whether on a domain or cookie level, this will apply for all tracking tags, as long as these are implemented with Google Tag Manager.
In effect, this means that the Google Tag Manager does not collect data. Instead, it simply deploys other tools which collect data as required.
We use Google reCAPTCHA to determine whether it is a human being or a computer that has made a specific entry into our registration form. Google is the provider. Google uses the following data to check whether you are a human or a computer:
Legal foundation for the data processing described is Article 6(1) of the GDPR. We have a prevailing legitimate interest in using this tool to ensure the security of our websites, to protect ourselves from automated entries (such as bot attacks) and to ensure that it is used exclusively for private, non-commercial purposes by human users. The benefit to you is that with improved security, we can better guarantee the provision of our website.
Further information on Google reCAPTCHA and Google’s privacy statement can be found here: https://www.google.com/intl/de/policies/privacy and https://www.google.com/recaptcha/intro/android.html .
This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.
You can find more information about the handling of user data in Hotjar’s data privacy statement: https://www.hotjar.com/legal/policies/privacy/
Our website uses plug-ins of YouTube, a website operated by Google. The operator of the webpages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (YouTube). If you visit one of our webpages equipped with a YouTube plugin, a connection with the YouTube servers is established. In this case, which of our webpages you have visited is communicated to the YouTube server.
If you are logged into your YouTube account, you enable YouTube to directly allocate your browsing habits to your personal profile. You can prevent this by logging out of your YouTube account.
We use YouTube videos in particular to present our company in a way that is most appealing to you and to give you a comprehensive overview of our products and services. Often, a short descriptive video says more than a long text.
You can find more information about the handling of user data in YouTube’s data privacy statement at: https://www.google.com/intl/en/policies/privacy
We use Salesforce and Salesforce Pardot to build, manage and organise customer relationships which may include collecting and storing your personal data.
You can find more information about the handling of user data in Salesforce’s data privacy statement at: https://www.salesforce.com/company/privacy/full_privacy/
Social Media Networks
On our website you will find links to the social media services Facebook, LinkedIn, YouTube. Links to websites of the social media services can be recognised by the company’s logo. These are not social plugins that allow the provider to start recording data as soon as a page is opened. We deliberately decided against this in order to provide the most appealing and privacy-enhancing website design for you. If you follow these links, you will reach the AVIRE company page on the respective social media service. When you click on a link to a social media service, a connection to the servers of the social media service is established. This tells the servers of the social media service that you have visited our website. In addition, further data is transmitted to the provider of the social media service. These are, for example:
If you are already logged in to the corresponding social media service at the time the link is activated, the social media service provider may be able to determine your username and possibly even your real name from the data transmitted and assign this information to your personal user account with the social media service. The provider can then see that you are interested in AVIRE, for example, when you click on the link. You can prevent this information being assigned to your personal user account by logging out of your user account beforehand.
The servers of the social media services are in the USA and other countries outside of the UK and the European Union. The data can therefore also be processed by the provider of the social media service in countries outside the UK and the European Union. Companies in these countries are governed by data protection laws which generally do not protect personal data to the same extent as is the case in the UK and the EU.
Sharing your information
We may share your personal information with third parties for the following purposes:
You agree that we have the right to share your personal information with:
We will disclose your personal information to third parties:
Where we store your personal data
All information you provide to us is stored on secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
How long we keep your personal data
We keep your information for no longer than is necessary for the purposes it was collected for. The length of time we retain your personal information for is determined by operational and legal considerations. For example, we are legally required to hold some types of information to fulfil our statutory and regulatory obligations (e.g. tax/accounting purposes).
You have the following rights with respect to your personal information:
If you wish to exercise any of these rights, please contact us at firstname.lastname@example.org
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Changes to this policy
Information Commissioner’s Office
Helpline number: 0303 123 1113 / ICO website: https://www.ico.org.uk