My name is Olla Eltiraifi, and I’m a Principal Engineer at AVIRE. I hold a BSc in Electrical and Electronic Engineering and have five years of experience as an embedded electronic engineer. I joined the AVIRE team on 10th June 2025, attracted by the company’s strong focus on innovation and the exciting opportunities for professional growth. What particularly appealed to me was the close alignment between AVIRE’s values and my own, especially in terms of collaboration, integrity, and continuous improvement.

One of the most exciting aspects of my role is working alongside a brilliant team to deliver high-quality safety and communication solutions. Since joining, I’ve contributed to the development of Smart View 2, applying my technical expertise to help enhance product performance and reliability.