Are you a B2B marketer looking for an opportunity to bring a renowned emergency communications brand to life? Do you seek opportunities to leverage your marketing knowledge to drive increased demand, customer attraction, and retention? Are you looking for the chance to take on a key strategic role while also being involved in all aspects of commercials strategy development and deployment? If so, you could be a perfect fit as our Integrated Marketing Communications Manager working out of our Sussex, Wisconsin office.

The Avire Americas team is looking for a highly driven, marketing professional intent on deploying a consistent brand strategy while also developing marketing tactics to support significant growth goals. We are looking for you to come into our organization, challenge how and why we do what we do, and develop a comprehensive marketing strategy that will allow us to stay well ahead of our competition. You will be a key member of our regional leadership team with a steadfast focus on the needs of our customers, creating content and executing that content in a way that resonates with them. This role reports directly to the General Manager of Avire Americas.

What will you be doing?

  1. Developing, deploying, and managing the overall vision, process, and product strategies for new and existing products.
    1. You will be an active partner to our sales team building a demand generation platform for new and existing product that helps provide an unrivalled customer experience
    2. You will partner with product management to identify and deploy the suite of content that supports customer engagement through all stages of the sales funnel
    3. You will serve as a key strategist in the positioning of our products via all sales channels to drive customer selection and improve profit performance
  2. Managing the marketing budget for the Americas organization
  3. Transforming our current marketing materials to support an on-demand environment that both provides enhanced customer experience and automates the interaction that occurs on a day-to-day basis
  4. Managing the execution of our global branding standards considering regional requirements
    1. You will support our branding refresh to ensure alignment
    2. You will serve as the gatekeeper for all content to ensure consistency of branding and voice to the marketplace
  5. Identifying return on investment for marketing activities and continually iterating to ensure resources are aligned to the activities producing the greatest impact
  6. Utilizing Pardot, you will build integrated campaigns to support targeted customer communication and drive increased conversion.
  7. Managing all persona work relative to our customers and channels to market and utilizing segmentation strategies to ensure relevant content
  8. Developing and deploying Avire Americas digital strategy

Leadership Competencies

Action-Oriented Curiosity: You readily take on challenges, and you identify and seize new opportunities. You have an outstanding history of delivering on your projects. You work on the problems that truly need to solving, and you effectively challenge the organization to be better. You can cut through the clutter and focus on the priorities that align with organizational objectives.

Collaboration: You embrace the unique experiences, viewpoints, and abilities of your teammates and proactively engage those differences to come to the best possible outcome.

Empowerment: You thrive in an environment where you can make decisions. You do not shy away from taking a stand, and you recognize the importance of challenging the team to ensure that we strive for more.

Accountability: You take responsibility for your actions, and you deliver on your commitments.

Inclusion: In all aspects of your work, you treat everyone with respect.


  • Bachelor’s degree in business administration, marketing, communications, or a related field
  • A minimum of 5 years progressive marketing experience. Experience in a manufacturing environment is a plus
  • A minimum of 2 years of direct management experience
  • A minimum of 2 deploying successful integrated marketing communications campaigns
  • Experience with Adobe suite of products
  • Experience with Salesforce, Pardot highly desired, but not required
  • Strong interpersonal and communication skills at all organizational levels
  • Proven ability to problem-solve

Who is Avire?

AVIRE combines 6 market-leading brands (Rath, Janus, E-Motive, TL Jones, Microkey, and Memco) within the elevator and emergency communications industries; currently offering light curtains and emergency telephones / GSMs. Each brand has a strong market presence, a unique identity, a distinct product range, and a long, successful history. The group has manufacturing locations in 4 countries, R&D in 3 countries and Sales & Marketing in 11 countries and employs over 500 people globally.

Avire is part of the Halma group (www.halma.com). Halma offers very high levels of autonomy to its operating companies, while providing support when needed, with a particular focus on talent development and investment in people.

Avire is an equal opportunity employer.

See www.halma.com/our-people for more information.

If you are interested in working for a business whose primary focus is to protect and improve the lives of people around the world, you’ve come to the right place. We aim to be a company that does good work, and that’s good to work for.

Halma employs over 6,300 people in nearly 50 subsidiary businesses based in over 20 countries. Through innovation and acquisition, we have developed a portfolio of market-leading companies within our three sectors: Safety, Medical, and Environmental & Analysis.


  • Competitive salary
  • Complete benefits package including insurance, 401K, vacation, and generous parental leave
  • Opportunity for hybrid work schedule
  • A focus on employee development

How do I apply?

If you think you can deliver in this role, please send your resume to: Courtney.bohman@rathcommunications.com