{"id":9689,"date":"2025-04-01T14:19:50","date_gmt":"2025-04-01T13:19:50","guid":{"rendered":"https:\/\/www.avire-global.com\/en-uk\/articles\/?p=9689"},"modified":"2025-04-02T09:37:49","modified_gmt":"2025-04-02T08:37:49","slug":"channel-live-2025-lift-communication-solutions-sentinel","status":"publish","type":"post","link":"https:\/\/www.avire-global.com\/en-uk\/articles\/channel-live-2025-lift-communication-solutions-sentinel\/","title":{"rendered":"Channel Live 2025 Wrap-Up: Driving Progress on Lift Line Resilience"},"content":{"rendered":"\n

As the UK moves closer to the PSTN switch-off<\/a>, ensuring critical services remain connected has never been more urgent\u2014yet lift emergency lines continue to be overlooked in many digital transition strategies. That\u2019s why MEMCO by AVIRE returned to Channel Live 2025<\/a>: to raise awareness, offer a proven solution, and build meaningful partnerships within the comms space.<\/p>\n\n\n\n

Phil Glover, Exhibition Manager, Channel Live, commented: \u201cWe were delighted to see MEMCO by AVIRE return for Channel Live 2025 after the impact they made in 2024. The transition to all-IP has far reaching effects and the implications to lift communications systems certainly needs addressing. Their contribution to both our exhibition and conference really highlight the collaboration needed between the ICT Channel and other industries outside of communication\u201d.<\/em><\/p>\n\n\n\n

Why Channel Live Matters to the Lift Industry<\/h2>\n\n\n\n

Speaking after the event, Matthew Davies, who exhibited and spoke on behalf of MEMCO by AVIRE, explained:<\/p>\n\n\n\n

\u201cWe\u2019re finding that many comms providers aren\u2019t fully aware of the challenges fibre poses to lift connectivity. That lack of awareness is holding up entire portfolio transitions. Channel Live gives us a platform to bridge the gap between the lift industry and the comms world\u2014and start vital conversations with the right people.\u201d<\/em><\/p>\n\n\n\n

\u201cOur presence at the event\u2014exhibiting, speaking on key panels, and participating in roundtable sessions\u2014allowed us to directly engage with decision-makers in the communications space who are actively seeking solutions for lift lines,\u201d<\/em> added Gemma Greenway, who leads the SENTINEL proposition at MEMCO by AVIRE. \u201cAs the only provider showcasing a fully managed, resilient lift emergency connection service, SENTINEL, we addressed a critical gap in the market.\u201d<\/em><\/p>\n\n\n\n

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Outcomes: Genuine Engagement, Real Leads<\/h3>\n\n\n\n

MEMCO by AVIRE left Channel Live with a strong pipeline of interest from comms and managed service providers actively seeking solutions. Multiple follow-up conversations are already underway\u2014both from visitors to the stand and attendees who heard our team speak.<\/p>\n\n\n\n

\u201cI\u2019ve already had several follow-up conversations, including with contacts who saw us speak and reached out afterwards,\u201d said Matthew Davies. \u201cThat\u2019s exactly why we attend\u2014to make connections that lead to real conversations.\u201d<\/em><\/p>\n\n\n\n

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Shaping the Industry Dialogue<\/h3>\n\n\n\n

AVIRE also took part in the DigitalSwitch panel, where discussions focused on both the technical barriers and commercial realities of the all-IP transition. Matthew noted the significance of securing representation from DSIT (Department for Science, Innovation and Technology)<\/a>\u2014a rare opportunity to hear directly from government at an industry event.<\/p>\n\n\n\n

\u201cHaving Griff Jones, Head of Telecommunications Modernisation at DSIT, on the panel gave the conversation added weight. It\u2019s not often the government perspective is included, so it elevated the discussion.\u201d<\/em><\/p>\n\n\n\n

Gemma also highlighted the value of participating in these conversations alongside other industry leaders:<\/p>\n\n\n\n

\u201cBeing part of panels and engaging with voices like CSL and Openreach was a real benefit. It\u2019s not often all of these stakeholders are in the same room discussing the same challenge.\u201d<\/em><\/p>\n\n\n\n

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Key Takeaways<\/h3>\n\n\n\n