{"id":10018,"date":"2025-06-24T16:10:50","date_gmt":"2025-06-24T15:10:50","guid":{"rendered":"https:\/\/www.avire-global.com\/en-uk\/articles\/?p=10018"},"modified":"2025-06-25T10:29:24","modified_gmt":"2025-06-25T09:29:24","slug":"avire-at-liftex-2025-connecting-with-industry-solving-challenges","status":"publish","type":"post","link":"https:\/\/www.avire-global.com\/en-uk\/articles\/avire-at-liftex-2025-connecting-with-industry-solving-challenges\/","title":{"rendered":"AVIRE at LIFTEX 2025: Connecting with the Industry and Solving Real Challenges"},"content":{"rendered":"\n

Held on 11\u201312 June 2025 at ExCeL London, LIFTEX 2025<\/a> brought together over 4,400 professionals from more than 40 countries. With over 100 exhibitors, the event offered a valuable opportunity to discuss safety, compliance, innovation, and customer needs in a rapidly evolving sector.<\/p>\n\n\n\n

MEMCO by AVIRE was among the exhibitors, showcasing our range of safety and communication solutions that address challenges faced by building owners, facilities managers, and lift engineers.<\/p>\n\n\n\n

\u201cThe incredible energy and engagement across both days brought together the entire vertical transportation ecosystem with one shared mission: making our industry safer, smarter, and more efficient,\u201d noted Oliver Greening, Director, LIFTEX.<\/strong><\/em><\/p>\n\n\n\n

The AVIRE stand attracted a steady flow of visitors from across the UK and internationally. A key feature was a live programming challenge, where participants were invited to configure both digital and analogue emergency phone systems using the AVIRE app. This hands-on demonstration highlighted the speed and ease of configuration. The fastest digital device setup was completed in just 45 seconds, while the analogue device was programmed in only 16 seconds.<\/p>\n\n\n\n

AVIRE\u2019s analogue solution (PSTN-based) remains fully compatible when used with a GSM gateway, offering a simple and reliable option for many sites. The digital autodiallers operate on GSM and are designed for full integration with the AVIRE Hub, enabling remote monitoring, configuration, and diagnostics.<\/p>\n\n\n\n

\u201cHonestly thank you guys so much, it was a pleasure talking to you and it was lovely to get the full extent of the brand and equipment that you deal with and of course to get interactive with the competition,\u201d commented James Searle, Repairs\/Installations Manager, United Lift Services, one of the competition winners.<\/strong><\/em><\/p>\n\n\n\n

\"LIFTEX<\/figure>\n\n\n\n

Throughout both days, John Jackson, Andy Wood, Oscar Martin, Matt Davies and other members of the AVIRE team were on hand to speak with visitors, lead product demonstrations, and answer technical questions. Their efforts were supported by the wider marketing and technical support teams, who helped deliver a well-organised and impactful presence at the show.<\/p>\n\n\n\n

In one particularly memorable moment, a visitor became so immersed in the experience that he unplugged the MEMCOM+ from the demo wall and began pretending to make a call.<\/p>\n\n\n\n

\u201cHe picked up the unit and said, \u2018I\u2019m just calling my mum!\u2019,\u201d said John Jackson, AVIRE\u2019s Country Sales Manager for Northern Europe. \u201cMoments like that are what make these events worthwhile. It was spontaneous and light-hearted, but it also reflected genuine interest and connection with our products.\u201d<\/p>\n\n\n\n

Solving Common Customer Challenges<\/h2>\n\n\n\n

Many visitors arrived with clear technical concerns, and AVIRE\u2019s demonstrations focused on providing straightforward, practical solutions. Several attendees highlighted ongoing issues with outdated infrared door sensors, particularly their tendency to trigger false alarms due to light or shadow. AVIRE\u2019s radar-based 3D protection, integrated into Panachrome+, was presented as a more accurate and robust alternative for wider doorways and complex landing environments.<\/p>\n\n\n\n

Others were navigating the UK\u2019s digital switch and searching for systems that could streamline their operations. AVIRE demonstrated how its cloud-connected solutions, including the DCP, autodiallers and AVIRE Hub, enable remote monitoring, programming, and fault diagnosis. These capabilities are especially relevant for customers managing multiple sites and looking to reduce the need for on-site servicing.<\/p>\n\n\n\n

Compliance also remained a key topic. Discussions focused on meeting EN 81-28 and EN 81-70 standards efficiently and at scale. AVIRE products are designed with these needs in mind, supporting quick installation, intuitive configuration, and long-term serviceability.<\/p>\n\n\n\n

\u201cVisitors told us they were looking for reliable, scalable systems that don\u2019t require constant site visits,\u201d said John. \u201cWe were able to show them how our connected products directly address those concerns.\u201d<\/p>\n\n\n\n

Value in Exhibiting<\/h2>\n\n\n\n

Face-to-face interaction continues to play an important role in understanding customer needs. Over the two days, AVIRE held conversations with managing directors, consultants, engineers, and project leads. These interactions helped uncover specific customer goals and led to several qualified leads.<\/p>\n\n\n\n

In addition to product exposure, exhibiting at LIFTEX 2025 enabled the AVIRE team to gather real-time market insight and share ideas with peers from across the sector.<\/p>\n\n\n\n

\u201cExhibiting is not just about visibility,\u201d said John. \u201cIt gives us the opportunity to listen, explain, and support the industry as it evolves.\u201d<\/strong><\/em><\/p>\n\n\n\n

Discover the wide range of solutions MEMCO by AVIRE offer and get in touch with our team:<\/strong>https:\/\/www.avire-global.com\/en-uk\/products\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Held on 11\u201312 June 2025 at ExCeL London, LIFTEX 2025 brought together over 4,400 professionals from more than 40 countries. With over 100 exhibitors, the event offered a valuable opportunity to discuss safety, compliance, innovation, and customer needs in a rapidly evolving sector. MEMCO by AVIRE was among the exhibitors, showcasing our range of safety […]<\/p>\n","protected":false},"author":15,"featured_media":10020,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"product_cat":[107,26,27,104],"class_list":["post-10018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","product_cat-cellular-gateway","product_cat-emergency-telephones","product_cat-lift-light-curtains","product_cat-software"],"_links":{"self":[{"href":"https:\/\/www.avire-global.com\/en-uk\/wp-json\/wp\/v2\/posts\/10018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.avire-global.com\/en-uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.avire-global.com\/en-uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.avire-global.com\/en-uk\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.avire-global.com\/en-uk\/wp-json\/wp\/v2\/comments?post=10018"}],"version-history":[{"count":5,"href":"https:\/\/www.avire-global.com\/en-uk\/wp-json\/wp\/v2\/posts\/10018\/revisions"}],"predecessor-version":[{"id":10041,"href":"https:\/\/www.avire-global.com\/en-uk\/wp-json\/wp\/v2\/posts\/10018\/revisions\/10041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.avire-global.com\/en-uk\/wp-json\/wp\/v2\/media\/10020"}],"wp:attachment":[{"href":"https:\/\/www.avire-global.com\/en-uk\/wp-json\/wp\/v2\/media?parent=10018"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.avire-global.com\/en-uk\/wp-json\/wp\/v2\/product_cat?post=10018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}