EU Marketing Specialist, Maidenhead, UK

Overview

An exciting opportunity has now become available for a Marketing Specialist to join the European marketing team, to support on and offline marketing, planning and communications for the EU territory.

Reporting to the European Marketing Communications Manager, this role offers an exciting opportunity to develop and execute local B2B marketing activities centred on growing and supporting the Sales opportunity pipeline.

This permanent position will suit a Marketing Executive with 5 years’ experience working on lead generation campaigns, email marketing, social media content creation and amplification, webinar and event delivery.

We’re looking for a highly motivated individual to both create local campaigns for our main 4 EU markets: UK, Germany, France and Spain. You’re ideally a self-starter who can contribute to the AVIRE team, and who can spot opportunities to support our local Sales teams.

This is a hybrid role based in Maidenhead, UK.

Key Responsibilities:

• Support local Sales teams with local marketing action plans and creation of sales tools
• Work with Product Management team on creation and maintenance of product literation and associated collateral
• Develop and/or design marketing assets including social media posts, blog posts and articles, web content, etc.)
• Implement local strategies and action plans with the support of EU marketing team
• Understand and translate into marketing pieces the value propositions of our product line
• Plan, develop and implement a content calendar for company channels (email, social media, etc.)
• Day-to-day management of social media channels
• Establish relationships with local key specialist media and develop press releases
• Assist in developing and implementing local marketing campaigns that support AVIRE’s growth goals
• Plan, support and organise webinars and customer events
• Track and report on campaign KPIs

About you:

• University degree in marketing or equivalent 4-5 years’ experience (preferably in B2B marketing)
• Creative
• Self-motivated
• Able to work independently but also within a team

Key Skills:

• Excellent written and oral communication
• An ability to work effectively to deadlines
• Effectively work with a diverse set of stakeholders to organise and drive multiple workstreams, prioritising during busy times or when urgent needs arise
• Strong IT literacy
• Good planning and organisational skills
• Strong consumer and product awareness
• Good attention to detail and accuracy

Additional skills:

• Basic graphic design skills
• Experience using Adobe InDesign, Photoshop etc.

About AVIRE

Connecting and Protecting People.

AVIRE combines 6 market-leading brands (MEMCO, MICROKEY, RATH, JANUS, E-MOTIVE and TL JONES) within the elevator and building emergency communications industries; currently offering light curtains, electronic displays and emergency telephones / GSMs.

Each brand has a strong market presence, a unique identity, a distinct product range, and a long, successful history.

With manufacturing locations in Barcelona, the Czech Republic, Shanghai and Wisconsin and sales offices in 11 locations across the globe; we believe that our global sales with local support approach gives our customers the high-quality product and hassle-free experience to easily maintain and modernise their emergency communications and lifts.

We are committed to providing quality products and solutions. Whilst continuing to invest in our current portfolio we are also continuously looking to the future and listening to our customer’s needs in an ever-changing world.

Our parent company – Halma plc.

Halma plc is a global group of life-saving technology companies. Our companies provide innovative solutions to many of the key problems facing the world today, from water security to preventable blindness.

Halma is an FTSE 100 company with over 6,300 employees in around 41 global subsidiaries. Together we have a Purpose that drives everything we do: Growing a safer, cleaner, healthier future for everyone, every day.

Our purpose and Mission: Connecting and Protecting People

A leader in emergency communication and smart elevator sensors, leveraging our technology, market insight, and global presence for growth into premium regulated elevator and communication markets.